Privacy Policy

The privacy policy detailed below is intended for users interested in knowing how their PII (Personally Identifiable Information) is used by this website. The PII is defined as the information that can be used on its own or with some other information to contact, identify, or locate a single person in context. Please go through our Privacy Policy thoroughly to know precisely how we collect, handle, protect, and use your PII.

How we collect information?

We collect information from our users and visitors when they are:

  • Entering information on our website
  • Filling out a form
  • Placing an order
  • Registering on our website

How we use the collected information?

There are several purposes for which we use the collected information from our visitors and users:

  • To offer a personalized experience
  • To deliver relevant content, products, and services
  • To improve the website
  • To respond better to customer service requests
  • To administer contests, promotional schemes, surveys, and other services
  • To hasten transaction processing
  • To do the follow-up

How we protect the collected information?

In order to make visiting and using the website and our services secure and risk-free for our users and visitors, we run routine security checkups of our website for exposing vulnerabilities and security issues and then to resolve the same. We also regularly do Malware scanning. The personal information of our users and visitors are placed over secure networks and is accessible only by a select number of persons, such as admins and security personnel, who are bound to keep the information confidential.

All financially sensitive/credit information is encrypted using the SSL (Secure Sockets Layer) technology. Every transaction is processed via a gateway provider and is neither processed nor stored on our servers.

What are cookies?

Cookies are small files that a website or its service provider transfers to the user’s computer or mobile device via the web browser only at the discretion of the user. Cookies allow the website or the service provider to recognize the web browser and capture and remember some information, such as items in a shopping cart. Cookies also facilitate the website or service provider to understand user preferences based on previous or present site activity enabling the website or service provider to offer better services in the future. Cookies also help in compiling aggregate data about site interaction and site traffic in order to allow the website to offer better website experience.

What we use cookies for?

We use cookies for remembering and processing items in a user’s shopping cart.

How to manage cookies?

Users can choose to either give a warning message every time a cookie is sent to them or turn them off completely. This choice is made via browser settings. The cookie settings differ slightly from web browser to web browser. You can go to your web browser’s help menu or online documentation to know about the way of dealing with cookies.

Third-party disclosure

We do not transfer, trade, or sell collected PII to third parties, excluding website hosting partners, parties assisting us in operating the website, serving our users, or conducting the business who are agreeing to keep this information confidential. We may release information when it is meant to comply with the law, enforce our website policies, or protect the rights, property, and safety of ours and/or others. Information other than the PII i.e. non-personally identifiable visitor information may be transferred, traded, or sold to third parties for advertising, marketing, and other acceptable purposes.

Third-party links

We may, sometimes, offer or include third-party products and/or services on our website. Such parties have their own privacy policies. Therefore, we have no liability or responsibility for the content and/or activities offered by these linked websites. We seek to protect the integrity of our website and therefore, any feedback about such links is welcome.

What we have implemented on our website?

  • Demographics and Interests Reporting
  • DoubleClick Platform Integration
  • Google Display Network Impression Reporting

How do we handle DNT (Do Not Track) signals?

We don’t track, plant cookies, or use advertising when a DNT (Do Not Track) browser mechanism is in place.

Do we allow third-party behavioral tracking?

We don’t allow third-party behavioral tracking on our website.

Fair Information Practices Principles

Understanding the Fair Information Practices Principles and the way they should be implemented is important to comply with the various privacy laws that protect personal information. Staying in line with the Fair Information Practices Principles, we will take the following actions in the scenario of a data breach:

  • We will notify the concerned user(s) via email within 7 business days
  • We will notify other users via in-site notification within 7 business days
  • We agree with the Individual Redress Principle. It requires that users have the right to legally pursue enforceable rights against data collectors and processors who fail in adhering to the law.

The Individual Redress Principle also requires that individuals have recourse to courts or government agencies for investigating and/or prosecuting non-compliance by data processors.